On My Desk, February

TransitioningThroughLife.com – We recently created a new website for  a professional organizational service  that helps seniors downsize or for those who want to make a change in their life.   The project began as a simple ‘copy’ information from their previous site with a fresher look. But as we worked through it, we found it needed more than just a fast refreshening.  Working closely with my clients, we decided for a new updated look.  I created a site that was appealing to those who they market – seniors.  It’s easy to navigate, organized to find information and resources at a click of the button, plus added transitioning panels for interest and added appeal.transitioning-300 I felt the color and layout needed to be attractive to the those accessing the site, absent of clutter or too much information that might easily confuse or misdirect visitors to the site.   After many changes and lots of fine tuning, we launched the new website. The owners of the business are very pleased with the design and layout provided by Kullberg Designs.  To view the site, click here >

Trying to schedule an important meeting but having problems  getting everyone on board?   Doodle offers a wide selection of online solutions that radically simplify the process of scheduling appointments, ranging from the group event “poll” that doesn’t require registration to the professional booking service.  They offer different free and paid services depending on your needs.   It’s worth checking out if you’re struggling with scheduling meetings or getting fast feedback on several ideas.  Just Doodle it here!

Enhance your photos and make them more share-worthy with the best free and paid camera apps for your Android phone.  Posted on Tom’s Guide – 10 Best Android Camera Apps 

10 Famous Logos That Have A Hidden Meaning.   Nowadays there are so many companies with instantly recognizable logos, but few people actually know the meaning behind these corporate symbols. Here are 10 modern day examples of company logos and the meanings behind them >

Like to watch movies on your computer, or stream to your TV?  Don’t want to pay for them or subscribe to a service. Then try Zero Dollar Movies,  a collection of 15,000 movies that are available on YouTube for free. The site indexes only full-length films and no trailers, rentals or partial uploads.  It’s fast and easy to find movies you are interested in.  Check it out at Zero Dollar Movies >

This One’s for YOU!  Here’s a writing tip you can instantly. It’s easy and it’s guaranteed to make whatever you write—email, direct mail, web content—more engaging and reader-friendly. (Hint: I’ve already applied this tip three times to what you just read.)… more »

If you’re on Facebook, please stop by and LIKE my page.  I’ll like yours in return.  Thanks!  Facebook >

Top 10 Technology Trends That Matter Now!

Top 10 Technology Trends

Dr. Hossein Eslambolchi, Chairman and CEO at CyberFlow Analytics & 2020 Venture Partners,  recently released an important  article Tech Perspectives For the Next 15 Years: And Why They Matter Urgently.   This important eye-opening realization of what’s coming in the not-so-distant future could impact all of us personally and in business. How these issues are addressed and what changes are made now will impact how well we will communicate in the next 5, 10 and 15 years, and beyond.  I’ve already noticed the impact of slower Internet,  distorted video, and loss of connection on mobile phones as providers are trying to deal with the rapidly growing online demands consumers want and need.   Dr. Eslambolchi offers these technology trends:

Circuit board.

1. IP networks must be ready for sextuple play, including sensory, gaming and IOT based devices.

2. Security requirements must move from a reactive, defensive 3P model (Proactive, Predictive, Preventative) onto the offensive – otherwise there will be problems of biblical proportions.

3. All future IP services will be designed for three screens – mobile, TV and PC.

4. Wireless internet access will be big – driving better modes of mobility with Wi-Fi and 4G+/5G, achieving explosive growth.

5. Sensor networks will proliferate – machine IP addresses will overtake host computers.

6. Video requirements especially around Ultra High Definition video signals will drive future IP network design and architecture, including use of SDN and NFV based services.

7. Broadband wireless will be common – locality is now important for presence and advertising – not routing.

8. Access speeds will no longer be bottlenecks and we will have access routers or switches at 10Gbps, and data will be symmetrical down and up link. New services will start generating billions for service providers worldwide.

9. Privacy becomes consumers’ biggest concern as technology gets closer to realizing services (think of the movie Minority Report).

10. Next generation speech recognition and natural language understanding will redefine the human machine interface.

How private enterprise and government address these trends will dictate how you and are affected by the demands.  To read the complete article and other important insights, please click here.


12 secrets of the human brain to use in your marketing

We find brain science endlessly fascinating. It’s so cool to learn how many of our opinions are formed by the subconscious mind in the most primitive part of our brain (it’s called the amygdala, in case you were wondering). And there’s so much we can do as marketers to appeal to the primitive brain and how we’re hardwired. That’s why we developed this handy guide featuring 12 of the most interesting brain facts we could find – complete with quick tips on how to apply them to your email design. Your amygdala will approve.  More >