Learn What Separates a Great Logo from the Good

The people at Adobe Creative Cloud Team offer some great advice on creating an awesome logo.  Skim the pages of any fitness magazine and you’re likely to see a Nike Swoosh. Glance up at a billboard and you might see Mastercard’s dual circles staring down at you. Do you recognize these brands? Of course. What makes their logos work?

First, recognize a logo on its own is not a brand identity, but just one part of it. Think of all the pieces of your identity together and how they can be aligned visually with your logo to make up a cohesive and effective brand identity.

Whether you’re trying to establish a new brand or get creative with one that’s already well-known, an effective logo is key. Context and style may vary from year-to-year, but the principles and best practices that guide logo design remain unchanged.

When we think about the elements of effective logos, here are some things to keep in mind.  LEARN MORE

Source: Adobe Creative Cloud Blog
Image source: Catherine Cronin