NETWORKING TO GENERATE NEW BUSINESS LEADS, PART I

NETWORKING TO GENERATE NEW BUSINESS LEADS (Part I)
Where to Start?

(Excerpt from my article ‘How to Effectively Network to Create New Business Leads’)

Here is a simple, easy guide I use to help generate new business.  It is a process called ‘extended networking’ and it can be applied to your daily activities.

1 – Start by writing down the names of everyone you can think of, everyone you know from school, church, organizations and associations, friends, neighbors, relatives and so on. You should have approximately 500-600 names on this list.

2 – After compiling this list, exercise judgment in dividing this list into three categories. This list will include:

  •  Potential Customers
  •  Leads to Potential Customers,
  •  and Both.

Take each Potential Customer list and divide into three categories, being High Potential, Modest Potential, and Low Potential. You will now have 9 cells of categories:

a) Those that are on the High Potential list, send a personalized letter and a nice brochure, then call to follow up within 5 days after sending. If you have more Potential Customers on your list than you can conveniently call within 5 days, then send in waves and allocate the time to call.

b) Those that are on your Modest Potential list, send a letter and brochure. After waiting 2 to 3 weeks, send another letter (only) as a reminder. In another 2 to 3 weeks, send another letter. Follow up with a phone call ONLY after working your High Potential list.

c) Those that are on your Low Potential list – don’t bother.

DON’T LET YOUR EFFORTS GO TO WASTE — FOLLOW UP!

Once you have generated interest, be sure to follow these simple steps to close the sale:

1) Pursue the appointment. You still have to get your foot in the door and make your presentation.

2) Be prepared. Find out as much as you can about your potential customer – company background, competitors, etc.

3) When doing your presentation, sell the benefits of your product or service, not the features. The customer wants to know how your product is going to benefit him, save him money, or increase productivity. How it works is of little consequence or importance.

4) Be persistent. After making your first presentation, follow up to answer any questions or objections, then,

5) Ask for the order! It never ceases to amaze me how many people go through all the trouble of making a contact, doing a presentation, answering objections or concerns, but never asking for the order. Once you leave, your chances of making the sale will decrease tremendously.

MORE NETWORKING TECHNIQUES!

You must be an active participant in networking meetings.

I haven’t joined any networking groups – If you haven’t joined local networking groups – join today! Make this your #1 priority today. PERIOD!  You can easily find networking groups by searching the Internet (Chamber of Commerce and Rotary Clubs are probably the most common and have the most members.)  Also try Facebook, Linked-In, Twitter and other social media avenues.  Ask business associates or friends what networking groups they have joined.  If you feel uncomfortable going by yourself, ask if you can go with him/her or at least catch up with him/her at the next meet. I’ve never found anyone who wasn’t more than happy to oblige.

I have joined local networking groups – If you currently are a member of local networking groups and aren’t attending, don’t expect the benefits. An associate who belonged to a local networking group told me that every time she attends a networking function, she tries to meet five new people, get their business card, and discuss with them their specific business needs. After doing this for six to seven months, she reported to me that several contacts resulted in new business, several were appreciative of her assistance (good public relations), and several may become clients in the future. Several have also sent her referrals.

When someone asks you for assistance, to whom do you refer them to? Simply, people you know. That’s why it’s important for everyone to know what your business is, so you will be referred to. An example of this is a gentleman who called me from out-of-state, requesting information on an organization. I answered his questions, but also asked him about his business, and what specific information he was interested in if wouldn’t mind sharing with me. I provided him with several resources that could possibly help him. In return, he told several of his friends and within one week I received two more phone calls requesting assistance.

So far I have given you some specific examples of networking techniques. You might be saying to yourself right now, “Well, I tried that, but it just didn’t work for me.” Then try again! Maybe you were just talking to the wrong people, or not asking the right questions of the right people. The point is…keep practicing. You will attend meetings where you will walk away with 5-10 great new leads, and other meetings with nothing. That’s to be expected. Chart your results for at least a dozen meetings. You will be surprised as to how effect your networking really is! Use the matrix as outlined previously to categorize your leads.

This is a great start to generating leads. Remember that networking requires effort, and with most businesses, you need to get out of your ‘comfort zone’ and meet people.  I’ve always seen multiple returns on my membership dues, but only when I attend meetings on a regular basis, and then apply the techniques outlined above.

Check back for a follow-up to this article when I offer tips on how to become a Networking Guru!  Oh yes, it even gets better!!

Happy Networking!

You may publish or reprint this article as long as you include the following:  Written by Bruce Kullberg, owner of Kullberg Designs. Since 1991, he has offered creative web and graphic designs, mobile, web hosting and related services. For an overview of his services, please visit www.unicomsvcs.com or kullbergdesigns.com © Copyright 2014. All rights reserved.

Did you know you can follow my Blog by downloading my android APP on GooglePlay?  Get it here >

 

Multitasking Damages Your Brain and Your Career, New Studies Suggest

You’ve likely heard that multitasking is problematic, but new studies show that it kills your performance and may even damage your brain. Research conducted at Stanford University found that multitasking is less productive than doing a single thing at a time. The researchers found that people who are regularly bombarded with several streams of electronic information cannot pay attention, recall information, or switch from one job to another as well as those who complete one task at a time.

A Special Skill?

But what if some people have a special gift for multitasking? The Stanford researchers compared groups of people based on their tendency to multitask and their belief that it helps their performance. They found that heavy multitaskers—those who multitask a lot and feel that it boosts their performance—were actually worse at multitasking than those who like to do a single thing at a time. The frequent multitaskers performed worse because they had more trouble organizing their thoughts and filtering out irrelevant information, and they were slower at switching from one task to another. Ouch. Multitasking reduces your efficiency and performance because your brain can only focus on one thing at a time. When you try to do two things at once, your brain lacks the capacity to perform both tasks successfully.

Multitasking Lowers IQ

Research also shows that, in addition to slowing you down, multitasking lowers your IQ. A study at the University of London found that participants who multitasked during cognitive tasks experienced IQ score declines that were similar to what they’d expect if they had smoked marijuana or stayed up all night. IQ drops of 15 points for multitasking men lowered their scores to the average range of an 8-year-old child. So the next time you’re writing your boss an email during a meeting, remember that your cognitive capacity is being diminished to the point that you might as well let an 8-year-old write it for you.

Brain Damage From Multitasking

It was long believed that cognitive impairment from multitasking was temporary, but new research suggests otherwise. Researchers at the University of Sussex in the UK compared the amount of time people spend on multiple devices (such as texting while watching TV) to MRI scans of their brains. They found that high multitaskers had less brain density in the anterior cingulate cortex, a region responsible for empathy as well as cognitive and emotional control.

While more research is needed to determine if multitasking is physically damaging the brain (versus existing brain damage that predisposes people to multitask), it’s clear that multitasking has negative effects. Neuroscientist Kep Kee Loh, the study’s lead author, explained the implications: “I feel that it is important to create an awareness that the way we are interacting with the devices might be changing the way we think and these changes might be occurring at the level of brain structure.”

Learning From Multitasking

If you’re prone to multitasking, this is not a habit you’ll want to indulge—it clearly slows you down and decreases the quality of your work. Even if it doesn’t cause brain damage, allowing yourself to multitask will fuel any existing difficulties you have with concentration, organization, and attention to detail. Multitasking in meetings and other social settings indicates low Self- and Social Awareness, two emotional intelligence (EQ) skills that are critical to success at work. TalentSmart has tested more than a million people and found that 90% of top performers have high EQs. If multitasking does indeed damage the anterior cingulate cortex (a key brain region for EQ) as current research suggests, it will lower your EQ in the process.

So every time you multitask you aren’t just harming your performance in the moment; you may very well be damaging an area of your brain that’s critical to your future success at work.  October 2014

 ABOUT THE AUTHOR:

Travis Bradberry, Ph.D.

Dr. Travis Bradberry is the award-winning co-author of Emotional Intelligence 2.0 and the cofounder of TalentSmart, the world’s leading provider of emotional intelligence tests, emotional intelligence training, and emotional intelligence certification, serving more than 75% of Fortune 500 companies. His bestselling emotional intelligence books have been translated into 25 languages and are available in more than 150 countries. He is a frequent keynote speaker at public and private engagements. Dr. Bradberry has written for, or been covered by, Newsweek, BusinessWeek, Fortune, Forbes, Fast Company, Inc., USA Today, The Wall Street Journal, The Washington Post, and The Harvard Business Review.

Article Source:  TalentSmart

Lean Content Marketing: How to Create Content on a Budget

Free eBook: How to Create Content on a Budget and Generate a Lean Content Marketing Machine!

Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers.

But getting your content machine up and running is tough. Many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly drive leads through all stages of the funnel.

Luckily, by learning to leverage the resources you already have and doing more with less, even marketers with limited resources can start to create the content needed to fuel demand.

Download this FREE ebook to discover:

  • How to craft the perfect content team—whether you have devoted content positions, or adding to content to your existing team
  • How to encourage and reward content creation throughout your entire organization
  • How to plan content that is mapped to buyer journeys and personas
  • How to slice and dice your content, to get the most mileage out of your investment
  • How to come up with that million-dollar content idea—and then come up with another!

Download here now: http://bit.ly/10Q0hu0

25 Most Half-Baked Gadgets That Actually Exist

I’ve always been a gadget person, and have plenty of them laying around my office and home.   Whether for fun , amusement, or actually do something productive, I’m a hands-on type person and love to try them out.   And how many times do we see something and say, “Hey, I thought of that idea years ago?”   I swear I thought of the ‘chip clip’ (name and all) years before it hit the shelves.  Oh well, my loss, I guess.

Eye-Stickerseye_sticker_2

I came across a list of 25 Off the Wall Gadgets You Never Knew Existed and couldn’t wait to see what they were.   A few products I’ve heard of before, but there were some real surprises in the group that had my head shaking (mostly in disbelief.)   I’ve been involved with several manufacturing businesses and I know how difficult it can be to get a product to market. Coming up with the idea is usually the easiest part – it’s everything that follows that can drive a rational person crazy.  For example, on the popular TV show Shark Tank, the panel of investors/experts are more than willing to  give inventors/contestants a ‘reality check’ about what is really involved with being a successful entrepreneur.  Forbes offers insight on why 8 out of 10 businesses fail.  If you’re considering starting a business or struggling to stay afloat, you might want to review the Forbes article.  Awesome advice!

But to get back to the topic of this post, I hope you enjoy these off the wall ideas as much as I did. I got a good laugh on some, and others just shook my heads in disbelief that people actually buy this stuff.   Have you ever come up with a crazy gizmo or gadget that you thought no one could live without and really believed it was a million dollar idea?   Look forward to hearing about it in your comments.

If you’re ready to see the off the wall gadgets, follow me here . . .

 

18 Non-Toy Gifts for Children

Sometimes I come across articles that just make so much sense,  I have to share with everyone.   Looking for something to give your child, niece, nephew, grandchild or friend that will be appreciated for years to come?  Check out these ideas from Rachel from Nourishing Minimalism.   As I looked through the list, I found many that I have given before but have forgotten about since.   Last year my daughter gave me a subscription to one of my favorite magazines.  What a nice reminder of her gift as I receive a new publication every month!  She gave me other gifts that were probably more expensive, but to tell you the truth – I can’t remember what most of those gifts were.  Take a look through this list and see if you can find something that would make a nice gift for someone special.

  1. Classes. Music, dance, riding, drawing, classes are a great way to encourage children in their interests and let them know that you pay attention to them and what they enjoy.
  2. Memberships. Zoo, science museum, children’s museum, YMCA membership, etc. These are particularly great for family gifts! Many young families want to enjoy day outings, but affording them can be a challenge, so give them the gift of a yearly membership.
  3. Subscriptions. Kids enjoy getting things int he mail. Why not encourage their reading by getting them a magazine subscription for something they are interested in!
  4. Events. Movie tickets, tickets to a play, concert or sports event are really exciting! Having an event to look forward to makes the rest of life more enjoyable.
  5. Activities. Mini golf, bowling, skating rink. These are so much fun! And a big part of the fun is going together. Children love spending time with the adults in their lives, they want to see you enjoying your time as well as enjoying them.
  6. Recipe and Ingredients. Kids love cooking with their parents. Baking something special or cooking dinner is an ideal time to spend together and learn life skills. Print out a recipe, purchase all the ingredients and set a date for cooking together.
  7. Crafting Date. Our daughter loves making crafts. I do to, I really do enjoy the creative aspect. But I rarely take time out to do it with her. These crafting dates mean the world to our creative little girl. Keep a basket of craft supplies and get out a book for inspiration. We like this book.
  8. Arts and Craft supplies. If your craft box is running low, stock up a little on things you need. Add in something fun the kids haven’t used before. A gift of art and craft supplies often brings on the imagination and kids can’t wait to get to work!
  9. Coupons. An envelope of coupons that they can “spend” at any time: I’ll do one chore- no questions asked, movie and popcorn night, you pick the movie!, 1:1 game of cards or basketball (whatever the child’s interest is in), sit and read a book with me, Stay up 1/2 hour past bedtime
  10. Restaurant Gift Card. Dinner, ice cream, coffee, cupcake- whatever suits their fancy! Give them the freedom of inviting whoever they wish: it may be mom or dad, it may be a grandparent, aunt or even teacher that they would like to spend more time with.
  11. Dress Up Clothes. These do need to be limited, but  2 dresses and couple play silks can get hours and hours of play!
  12. Books. We get a lot of books from the library, but there are some that I just can’t find there, or it takes us longer to read through. We have read through the entire Little House series, Narnia and are working our way through Shel Silverstein’s books. Be sure to pass the books on when you are done, so they don’t clutter up your home.
  13. Clothes. When kids only have a certain amount of clothes, they often enjoy getting clothes. Make it a point to get something that fits their style. That may mean western clothes, super-hero, fancy dresses, etc.
  14. Snacks. If your child is a foodie, they will love this! Some homemade granola or cookies made just for them, is a special treat!
  15. Outdoor Supplies. If you are an outdoorsy family, giving kids their own fishing tackle or gardening equipment can be a big deal. It’s also something that gets left on the shelf in the garage, so you always know right where to find it.
  16. Telling Time. The average child these days doesn’t know how to read analog, or finds it takes too long to think about it, so they search for a digital watch. Getting them a cool watch makes them want to be able to tell time on it. Boys, girls, and even teenagers can be excited about this.
  17. Games and Puzzles. Games and puzzles are great activities for when kids have to be indoors. It’s a good practice to have individual quiet times during the day, and having a puzzle to sit and work on by themselves helps brain development and problem solving skills. Games teach a lot too! My kids talk about how they passed geography, just because we played Risk when they were little. Monopoly and PayDay have been popular and help cement math skills. Memory games are great for younger children.
  18. Calendar. Many children like to know what is going on, what day it is, how many days until ____. These kids are the ones that want to know what the plan is for the day, in what order things will happen, what time friends are expected over, etc. They struggle with spur-of-the-moment and can be frustrating if you are a spontaneous parent. But celebrate it! These children have many strengths and make our world run smoother. :-) Embrace their inner schedule and get them their own calendar. They can write down their own classes, appointments, play dates, etc. And if they ask you, send them to their calendar so they can get used to being in control of their own schedule. You can even schedule “spontaneous days”, so they know that something different will happen that day. Trust me, it will help them enjoy the spontaneous outings!

You’ll also find other great ideas on other topics too!  Check it out at nourishingminimalism.com.

25 Ways To Be A Quiet Hero

  1. Hold the door for the Mom pushing a stroller and kids trailing behind
  2. Listen (and close your phone, iPad, laptop and all other electronics)
  3. Join in the search the next time someone loses their keys
  4. Speak up when you see a bully in action (there are a few in every office)
  5. Rearrange your meetings to meet your significant other for lunch
  6. Clear your schedule to see your child’s sports/music/assembly
  7. You see someone fumbling for change in the checkout line and you have it, give it to them
  8. Pay for the meal of the person behind you.
  9. Smile at someone homeless on the street and say hello instead of averting your eyes
  10. Don’t give the homeless person a dollar, buy them a meal instead
  11. Volunteer your time
  12. Raise money for a charity that matters to you and is close to your heart
  13. Be a Secret Santa for a family that needs help this holiday season
  14. Offer to babysit when your neighbor needs to run out to the market
  15. Give to donors choose.org and help entire classrooms have what they need to learn
  16. Deliver dinner to someone in your community, church, or social group that just had a baby
  17. Fill in for your colleague at work when they’re feeling sick or need to go to an appointment
  18. Offer to help when you see someone struggling
  19. Pick up milk on the way home so your family can have cereal for breakfast
  20. Help promote someone’s book or program on Social Media
  21. Stick around for after school sports to lend a hand
  22. Get groceries for your sick neighbor – you’re headed to the store anyway
  23. When you see a child at an event who looks lost, help them instead of assuming someone else will
  24. Give blood
  25. What will you do today?

Article by Alli Polin.  Alli helps people and organizations make the leap to a more powerful and purposeful future. Her philosophy? Change starts with just one step but you don’t have to take it alone.
To read this complete article and other articles by Alli, click here >

Where did the Boogeyman come from?

Every country has a long, rich tradition of invoking supernatural threats in order to keep kids in line. Maybe parents save it for a last resort, but when they can’t get their kids to behave there is a certain terrifying monster who can. He has many names and takes on different forms (and even genders), but every culture on Earth knows him: the shadowy, elusive, diabolical entity who feasts on a strict diet of naughty children. He may be evil incarnate, but he also has an uneasy alliance with desperate parents who can’t get their kids to bed on time. We know him as the boogeyman, but it turns out that every culture has a name for this figure who goes bump in the night. Parents around the world agree: fear is an excellent motivator.

Boogeyman

England

AKA: Bogeyman, Bogieman, Boogie Man, Bogy, Bugbear

Other known whereabouts: English-speaking countries

A shadowy, amorphous ghost who hides in dark places in order to frighten unsuspecting victims. He’s more of a nuisance than a danger, and his power is easily neutralized by bright light. His name probably originates from Middle English “bugge”, meaning “something frightening”.

Bokkenrijders

Netherlands

Other known whereabouts: Belgium, Germany

The “buck riders” are ghost thieves who ride flying goats. They were a legend created by actual bands of thieves in the 18th century to intimidate and terrorize local farming communities.

Butzemann

Germany

AKA: Bütze, Buhmann, Mummelmann, Popelmann

Other known whereabouts: Netherlands, Scandinavia

A faceless goblin or ghost shrouded in a cloak. He hides in dark corners, under the bed or in the closet, and attacks children who stay up past their bedtime. His name either comes from Middle German “bôtzen” (to make a racket) or “verbutzen” (to conceal or disguise).

Sack Man

Spain

AKA: Hombre del Saco, Hombre del Costal, Homem do Saco, El Roba-chicos

Other known whereabouts: most of southern Europe and Latin America

An ugly, gaunt man who kidnaps naughty children in broad daylight and carries them away in a sack. Depending on regional variants, he either sells the children or eats them. In some cultures a figure like Sack Man works as Saint Nicholas’ evil sidekick.

Baba Yaga

Russia

AKA: Baba Roga, Złota Baba, Ježibaba, gorska maika

Other known whereabouts: Slavic countries

A witch with a deep and powerful connection to the forest. She lives in a hut that stands on giant chicken legs, rides around in a flying mortar and carries a giant pestle. Ambivalent towards humans, she is just as likely to help you as eat you. “Baba” (Баба) translates as “woman” while “yaga” may derive from the Proto-Slavic word for serpent, but sounds similar to Polish “jędza” (witch), Serbo-Croatian “jeza” (horror) and Old Church Slavonic “jęza” (disease).

H’awouahoua

Algeria

A monster with a body composed of different animal parts, eyes that are blobs of flaming spit and a coat made from the clothes of the children it’s eaten.

Tokoloshe

South Africa

Water sprites who do the bidding of evil wizards. They can become invisible by drinking water and cause all sorts of mischief. You can protect yourself from them whilst you sleep by placing a brick beneath each leg of your bed, but banishing them for good will require the help of a witch doctor.

Gurumapa

Nepal

A man-eating giant with large, protruding fangs. Although he loves the taste of children he can be reasoned with and today enjoys an annual tribute feast in exchange for not eating local kids.

Wewe Gombel

Indonesia

The vengeful spirit of a woman whose broken heart drove her to suicide. Unlike the usual boogeymen, she kidnaps children to save them from bad parents! She lovingly cares for them in her nest atop a palm tree, refusing to return them until their parents repent for their abusive or neglectful ways.

Namahage

Oga Peninsula, Japan

These ogres go from door to door on New Year’s Eve, looking for children who have misbehaved that year. They are more than happy to unburden parents by taking away children who are lazy, insolent or simply cry too much. Their name comes from their famous refrain – なもみコ剝げたかよ “Namomi ko hagetaka yo?” (“Blisters healed yet?”) – meant to insult people who lazily sit by the fire all day.

The Jersey Devil

New Jersey, USA

AKA: The Leeds Devil

A dragon-like creature with a strange amalgam of animal parts and a blood-curdling scream. According to legend, it was the 13th child of the terribly unlucky “Mother Leeds” in 1735. Ever since, it has been terrorizing those foolhardy enough to venture into the pine barrens at night.

La Llorona

Mexico

The ghost of a woman who drowned her children in order to be with a man who ultimately spurned her. Destitute, she drowned herself – but she’s barred from entering heaven until she finds her children. At night, she wanders along the riverbanks looking for them, crying “¡Ay mis hijos!” (“oh my children!”) and snatching any child she mistakes for her own. Like the Irish Banshee, hearing her cry is considered a death omen. Her name is derived from the Spanish “llorar” (to weep).

Tata Duende

Belize

A small, bearded goblin with no thumbs and backwards feet who is said to be the guardian of the forest and animals. Parents warn their children that if they stay outside after dark or wander into the jungle, Tata Duende will get them. His name translates to “Papa Goblin”.

Mètminwi

Haiti

A man with incredibly long legs who walks around towns at midnight to catch and eat anyone who is still outside. His name is a contraction of the French “maître” (master) and “minuit” (midnight).

Cuca

Brazil

AKA: Coca, Cucuy

A famous Brazilian lullaby warns children to go to sleep or else a Cuca, a crocodile woman, will get them. She is a variation on the Portuguese “Coca”.

Written by John-Erik Jordan.   John-Erik is a native of Los Angeles, California. He studied film and sculpture at The Cooper Union in New York and worked as a video editor in LA before turning his attention to writing. Since moving to Berlin in 2009 he’s written for PLAYBerlin, the Hebbel-am-Ufer and various online publications. He’s been writing about languages for Babbel since 2014.  Reprint from Babbel

Source for Free Photos In One Place

As a web and graphic designer, I always have the need for good high quality photos to use as a background or to compliment an article.  Even though I shoot many of my own photos or have purchased image discs,  sometimes I need something that just isn’t in my library.  One of the sources I’ve found helpful is Pexels.

Pexels offers a growing library of high quality photos and all of them are free. No license is required whether you use it for personal or commercial application.  All photos have to meet their requirements to keep their visitors from running into copyright issues.  I suggest you review their license agreement (click License at top right) for an overview if you have any questions or concerns.  Also, they offer a weekly newsletter and will email you some high quality photos.

Their website offers search capability. For example, I needed a photo of a dog; Did a quick search and it rendered a dozen photos.   You can follow Pexels on Facebook or Twitter, but I found their website and newsletter to be the most resourceful.

Most Downloaded Android & iPhone Apps

I recently came across a list of the top free android and iphone apps.  I found the list to be somewhat ‘speculative’ since it was based on writers bias and interest.  Instead, I thought the most popular might best be gauged by how many times the apps are downloaded. This way, the recommendations could be based more on word of mouth from actual users.

Digging deeper, I found a link that offers the top most downloaded android and iphone apps.  You can search by today, last 7 days, and last 30 days.   It also includes new entries, those moving up and moving down.   Almost all of the apps are free.  Another option offered by appszoom is lists of games, applications, best and free.

Since it’s updated almost daily, this is one link that I’ll be visiting over and over again!

Check out the most downloaded Android Apps here >

Check out the most downloaded iPhone Apps here >

Article written by Bruce Kullberg.  You may publish or reprint this article as long as you include the following:
© Bruce Kullberg, KullbergDesigns.com