Learn What Separates a Great Logo from the Good

The people at Adobe Creative Cloud Team offer some great advice on creating an awesome logo.  Skim the pages of any fitness magazine and you’re likely to see a Nike Swoosh. Glance up at a billboard and you might see Mastercard’s dual circles staring down at you. Do you recognize these brands? Of course. What makes their logos work?

First, recognize a logo on its own is not a brand identity, but just one part of it. Think of all the pieces of your identity together and how they can be aligned visually with your logo to make up a cohesive and effective brand identity.

Whether you’re trying to establish a new brand or get creative with one that’s already well-known, an effective logo is key. Context and style may vary from year-to-year, but the principles and best practices that guide logo design remain unchanged.

When we think about the elements of effective logos, here are some things to keep in mind.  LEARN MORE

Source: Adobe Creative Cloud Blog
Image source: Catherine Cronin

When Will Microsoft End Support for Windows 7, 8, and 10?

Microsoft always lays out the exact dates when it will end support for a version of Windows in the Windows lifecycle fact sheet, available on Microsoft’s website. Here’s what it says:

  • Windows 7 is supported with security updates until the end of extended support on January 14, 2020. You must have Service Pack 1 installed to get updates.
  • Windows 8.1 is supported with security updates until the end of extended support on January 10, 2023. You must have updated to Windows 8.1 to get updates—the original version of Windows 8 isn’t supported with updates anymore.
  • Windows 10 is supported with security updates until October 14, 2025. You must have the latest update to Windows 10 installed to keep receiving updates until 2025. (That’s the Creators Update, right now.)

Microsoft could extend these dates if they want—and they sometimes do—but these are the dates they’re officially committed to at the moment. Microsoft won’t end support before these dates.

Source: How-To Geek

How to leverage Facebook Group Challenges for super qualified lead generation

Phill Wess, a Marketing Segmentation Strategist, shares the EXACT steps he used to generate over 1,500 super-engaged leads in less then a week by leveraging Facebook Groups and 7-day challenge.

In one of his previous articles, he explained how he came to love online challenges as a sure-fire way of building a list of action-takers who are ready to learn more about your problem-solving solution.

It’s the end of broken list-building strategies built around boring PDFs and tired video series!

The people who will do your group challenge are the exact people you want on your list, because they are your most likely buyers.


PC Backup – How to Get Started

You know you’re supposed to back up your data.  Not doing so can shorten your life span and everyone around you!  Believe me, I know … I’ve been in the computer business for over 25 years and I can’t tell you how many times I’ve had customers begging and pleading with me to restore their hard drive since ‘every pictures they’ve ever taken is stored on that device’!

We all know we’re supposed to back up our data. We could go so far as to say that a backup of digital data is essential to a person’s well-being and peace of mind. (One copy of a file on your computer does not a backup make. Redundancy, people, redundancy.)  PC Magazine does an excellent job of offering ways to get your information stored so you aren’t calling someone who can helpfully help!  (And if you’re wondering, I use a cloud service on all my computers.)   READ MORE

What Apps Are Best for Your Business?

Running a business isn’t easy.  And if you want to use your mobile device to help you with managing it, there are literally thousands of apps claiming to be the best!  Thankfully, someone did the work and found 10 essential apps for e-commerce business owners.

Check out this article that covers crucial areas such as  marketing, inventory management, accounting and finance, productivity, project and team management.   READ MORE


Free VPN Service to Protect Yourself

Very little in life is truly free, but as far as virtual private networks (or VPNs) are concerned, you can get quite a bit for nothing. Though you’ll likely have to pay to get all the features of the best VPN services, there are many free options available. If it’s the price tag that has prevented you from using a VPN, you should definitely try one of these services.  READ MORE

Improving Your Health Through Technology

8 Ways Technology Is Improving Your Health

We hear all the time about how technology is bad for us. Since the introduction of computers, we spend more time sitting at a desk than moving around at work. We have created this sedentary lifestyle that is causing havoc in our overall life.

What if I were to tell you that technology has produced benefits? Would you believe me if I said that technology is good for your health?

Most of you wouldn’t look at first. Well, you may be able to think of a couple of ways that the computer has helped, but you are still stuck on all the negatives that ‘experts’ have shared in the past. The problem with the ‘experts’ is that they are only focused on the negatives. They haven’t looked at so many of the benefits.

So, that’s what we’ll do today. We’ll consider all the ways that technology improves our health. We’ll discuss just how it has boosted results in certain areas of healthcare and what it does for us daily.


It is what you make it so make it better

7 Ways to Make a Boring Day Extraordinary

How to Inject Some Fun and Wonder Into Your Regular Routine


If you’ve been trying (and failing) for a while to break out of your humdrum daily routine and seize life by the cajones (thank you high school Spanish), you might want to start smaller and see how everything already around you is already interesting and wonderful just the way it is.

In the spirit of those “1,000 Reasons to Be Happy” lists that were all the rage in the 90’s, here’s my simple list of how you can add some oomph into your day, even if you have no special plans or special funds to give your life a jump start.    READ MORE

Be sure to check out Kristen Palana’s online course, Skyrocket Your Creativity and Get Better Ideas: 7 Easy Ways. You can preview more lessons and get a special launch discount for the full course here if you’d like to learn how to get more and better ideas in just under 1 hour.

Featured Contributor on OrangeCelebration.com

Featured Contributor to OrangeCelebration.com

Laurie Zinn

We are proud to have Laurie as our first Featured Contributor to our OC Business page, and will be highlighting special how-to articles she has written to help with your business growth.

Laurie Zinn lives in Orange Township, and is a freelance writer and owner of Line-By-Line. She helps businesses communicate with their customers through website content, blog articles, email marketing campaigns and social media. For more information about Line-By-Line, visit http://line-by-line.us or contact Laurie at laurie@line-by-line.us.

OrangeCelebration.com is a local events and activities service for Orange Township (Lewis Center), Ohio, and was created and maintained by Kullberg Designs.  Access her articles and other business information at OrangeCelebration.com/business